Quid is a social enterprise founded in 2013 that with its own Made in Italy ethical fashion brand Progetto Quid has been designing, producing, and distributing fashion collections made from top quality surplus fabrics offering a new career possibility – not a second chance but the best opportunity – to those most at risk of marginalisation and labour discrimination in Italy, with a special focus on women, transversely discriminated against in the labour market and particularly in the post-pandemic period.

Quid is the project coordinator of Worldplaces and together with grassroot women labour inclusion organisation D-Hub and Comune di Verona, a long- term partner fro Quid, forms the Verona chapter of Worldplaces

Quid employs 150 people, 40% migrant women, 22 nationalities represented and even more languages spoken. 

With 7 stores and 55 corporates B2B clients, it’s a EU hub for workplaces social innovation.

Thanks to a growing network of fabric suppliers Quid tests alternative supply chain models to reduce the fashion industry’s impact on the environment.

This business model, with its twofold purpose of creating social and working inclusion, has earned the social enterprise many prestigious awards, even at the international level, such as the European Social Innovation Competition (2014), European Civil Society Prize (2017), Lighthouse Activity in the category “Women for Results” of Momentum for Change awarded by the United Nations– UNFCCC (2017), the “CNMI Responsible Disruption Award” at the Green Carpet Fashion Awards (2020) ) and the assignment of the “Welcome. Working for refugee integration” logo by UNHCR – The UN Refugee Agency (2021)






Setup and development of a Worldplaces network in Verona/ Veneto

The network comprehend representatives of the four key stakeholders NPOs, for-profit employers, migrant women and public organisations. Launched on March 8th 2022 in one of Verona’s most charming location – just opposite the Roman amphitheatre. Thanks to stakeholder engagement – via the network – we’ll research and co-design a replicable on-the-job employment, training and learning & leadership model.

Inclusive workplace model

This inclusive workplace model will be piloted in Quid, directly involving trainees recruited through a public/ private pathway, jointly developed with Comune di Verona, whose Labour Inclusion Office and Intercultural Centre Casa di Ramìa will set up and promote an active recruitment channel for low-skilled migrant women.

On-the-job learning, training and leadership mode

Migrant women employees and their trainers in Quid, as equal members, will collectively design and test an on-the-job learning, training & leadership model with the support of a transcultural on-the-job pedagogy professionals. Partner DHub will develop on and off-line work life-related paperwork support focusing on bureaucratic barriers designed to support less-skilled migrant women in accessing and retaining employment as they train and progress.

Readaptation and dissemination of the model for profit sector

Through 2 types of activities: trainings targeting HR and Inclusion and Diversity staff in the Verona area, with the aim of providing information, resources, and network; and experiential events targeting peer line-managers and employees, run by employees and line managers in Quid, through role-games and creative expressions, in our 10 stores and on our premises. Events will be led by Quid staff, including in training employees. Dissemination and communication, including a pop-up event, will harvest the best of fashion and diversity!






The D-Hub Social Promotion Association was established in 2013 with the aim of combating social marginalisation through social and labour insertion and community animation, tools that are closely interconnected: a cohesive community is, in fact, a necessary condition to foster inclusion.

The area of action is central-eastern Verona. The association works in a network with other private social realities and with some institutional nodes of the city, involving the residents of its territory in its processes.

In order to combat marginalisation, the association has activated an urban platform of creative workshops, which consists of a social tailor’s shop, a garden and a workshop space that enables the recycling and circulation of textile material. In these places, art and handicrafts become tools for relationships and empowerment, thanks to the contribution of pedagogues, psychologists, craftsmen, artists, mediators and social workers.